The title is slightly misleading but as all ways a great article from Smashing Magazine
Think like a customer for keywords - well written.
5 basics every site should follow that don't involve overloading the page with keywords
You say potato, I say potato, we all say potato!!!!
an in depth article worth a read to the end
Quality .. oh was it a secret - good read though
Useful tool for creating dirty HTML tables from Excel quickly
Design for the business needs